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Clarity Cosmetics

Bringing Makeup Inclusivity to the Visually Impaired and Beyond

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Welcome to Clarity Cosmetics, where beauty meets accessibility. Founded by Clara Samuel, a  makeup artist dedicated to empowering individuals of all abilities, Clarity Cosmetics is more than just a makeup brand; it's a movement. Our mission is to revolutionize the makeup industry by providing inclusive solutions and clear resources for the visually impaired and colorblind community through the use of new technology. By taking our Quiz, we help you identify your "Type" to suggests the products that work best for you. You don't need to worry about understanding color, although we help with that too.

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Say goodbye to guesswork and hello to confidence with Clarity Cosmetics.

Emma Chambers, Colorblind, Achromatopsia (Monochromatic Vision)

“The way Clarity Cosmetics describes the colors so vividly in their products and the way they made makeup accessible to me for the first time in my life..... speechless."
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Mixing Medium

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Our Mixing Medium is a multi-use water-based gel that you can add onto any product to create a liquid consistency.

Explore using our Mixing Medium on our eyeshadows to create your customised eyeliner and explore the endless world of makeup artistry.

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Our Mixing Medium also allows you to control the pigment of your product and finish. Let it gloss!

Services and Features

01.

Visually Impaired Friendly Design

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  • Prioritising function and purpose over aesthetic marketing

  •  Clear labelling for product and shade names, including where that shade can be seen in nature for reference.

  • Simplicity in labels

  • QR codes on packaging that lead  to individual product guide

02. Assistance

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  • Auditory and visual illustration guides for each product, available both on our website and with a purchased product.

  • Online chat with beauty advisor

  • Product Hue Colorwheel

03. Customization

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  • Take our "Types" Quiz to get re-directed on what products work best for you

  • Customised makeup products

04. Innovative Support

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  • Our Colorblind filter shows an insight to what our products look to colorblind individuals

  • Hue Colorwheel to practice muscle memory.

  • Help the colorblind understand color theory

05. Community

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  • Brand Blog online platform

  • Blog features

  • Events and Pop-Ups

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Our Blog

Our Blog offers an open space for customers to connect and; 

  • Share their looks using Clarity Cosmetics products 

  • Save looks posted by other clients to create a folder of makeup look inspirations you can easily go back to

  • Like other user's posts and share them

  • Get the latest updates on the Makeup industry, Clarity Cosmetics product launches, news, and Pop-Up Events 

  • Speak to us about what you'd like to see at Clarity Cosmetics; we value your feedback and want to continue designing for the visually impaired community.

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